The Real Reason Your New Year Goals Aren't Lasting
Most New Year goals don't fail because of effort. They fail because they start at zero, and zero feels heavier than it sounds.
Psychology
Writing
A place for unfinished questions.
I write to slow down product decisions, notice behaviour, and understand why some experiences stay with people while others disappear.
Product teardowns, psychology, UX, and notes from the edges of product thinking.
Current notes on the desk.
How the Contrast Effect in Pricing Makes You Think Small Add-Ons Are a Steal
A ₹1500 screen protector feels like nothing next to a ₹30,000 phone, and like a lot next to a packet of biscuits. Your brain reads price in contrast, not in absolutes.
Psychology
Short Form Video Addiction: How Our Brains Got Stuck on Reels
We've gone from sitting with an idea long enough to explain it, to not remembering the video we watched two seconds ago. What that trade costs, and how to train it back.
Psychology
Why Expensive Feels Good and Cheap Feels Bad
Shopping for a gift, I let price stand in for quality — and the reviews told a very different story. A short look at the shortcut our brains take when we don't know a product.
Psychology
What if Your Conversation Habits Are Secretly Making You Boring?
Your brain builds shortcuts so you can get through the day without thinking about every choice. The cost is that most conversations end up running on a script.
Psychology
What I am usually looking for.
- Clarity over cleverness in interface metaphors.
- The moments where qualitative feedback contradicts analytics.
- How default states dictate user behavior.
- The shrinking half-life of digital delight.